OXFORD DIECAST 1/43 1960s ANGLIA - WALLS ICE CREAM VAN

Wall's (Ice Cream) Ltd for many years, as an independent and then as a Unilever subsidiary, made and marketed Wall's ice cream in the UK. Originally an independent British meat producer, Thomas Wall and Son Ltd reputedly considered manufacturing ice cream in 1913 to fill in the seasonal downturn in sales of meat pies and sausages in the summer months, but the advent of the First World War prevented this. Wall's was acquired by MacFisheries in 1920 and then (1922) by Lever Brothers Ltd (together with Margarine Union, the founder company of Unilever). Ice cream production commenced in 1922 at a factory in Action. As ice cream production grew in significance. Unilever split the company into two, T Wall and Son (Ice Cream) Ltd and T Wall and Son (Meats) Ltd, selling off the meat company in 1944.

To complete the set of Wall’s Ice Cream vans we have an Anglia delivery van. Wall’s turned to ice cream production as a consequence of the phobia people had over eating pork during the summer in the early part of the 20th century. At the time home refrigeration was not widespread and pork didn’t keep well during the hot weather. As a result Wall’s were laying off staff with a large drop in sales - hence the switch to ice-cream. Shop here

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